

It is estimated that companies can receive a traffic increase of 26% when they share customer reviews on Twitter.Almost half of customers (48%) claim that user-generated content is a great method for them to discover new products.Additionally, these websites recorded a whopping 90% increase in time spent on-site. Websites with featured user content saw a 20% increase in return visitors.One-quarter of search results (25%) for the world’s biggest brands are links to user-generated content.When users create and share content on social media channels, they get 28% higher engagement compared to standard company posts.More than 86% of companies today use user-generated content as part of their marketing strategy.


Marketers really have to be on top of their game to spot every single novelty that could impact the performance and success of their campaigns.Ī few years ago, some marketers thought that user-generated content wouldn’t leave a significant mark. New marketing trends pop up every constantly.
